The Power of Story Meets Cutting-Edge Science
When Liveyon, a pioneering stem cell company entered the market, their mission was bold: introduce stem cell therapy to the masses and change lives. As a new company with aggressive goals, they needed more than just marketing. They needed a comprehensive go-to-market strategy, a powerful story, and a plug-and-play system that could be replicated across various clinic types. That’s where our team came in.
Crafting the Brand Through Story-Based Education
We began by creating a visually stunning, emotionally powerful story-driven educational video that positioned Liveyon not just as a medical innovation, but as a movement. The video anchored the brand’s credibility while explaining complex science in a way that resonated with both clinicians and patients.
Everything from the tone to the color palette—sleek whites, vibrant blues and blacks—were chosen to evoke a sense of trust, technology, and healing. This look carried through into their modern packaging, helping set them apart in a crowded and often confusing medical space.
Plug-and-Play Rollout: The Scalable Clinic Program
Liveyon’s goal wasn’t just to succeed it was to scale fast. We created a rollout system that could be deployed in any clinic from traditional offices to cutting-edge wellness centers.
Each participating clinic received a customized office package, which included:
- Two vertical pull-up banners
- One horizontal display banner
- Educational brochures
- Targeted postcards for mail-out campaigns
This was paired with a digital launch package that connected seamlessly to their site, driving traffic and conversions through:
- SEO optimization
- Social PPC campaigns
- Google AdWords targeting
- Onboarding support to tie in local branding
But what truly set it apart? Each kit was tailored to the specific audience the clinic served. We created multiple visual and messaging themes designed to convert based on the clinic’s location, style, and audience profile.
Audience-Specific Themes
We built distinct designs and messaging to resonate with very different audiences. Each one matched the physical look and feel of the clinics they were deployed in.
Warm-Tone, Older Active Audience
- Earthy tones, smiling seniors on hiking trails
- Message: “Stay active, live empowered”
High-Tech, Water-Based Outdoor Audience
- Blues, therapeutic movement
- Message: “Science meets serenity”
Sports Medicine – Younger Active Audience
- Bold, kinetic visuals with athletes in motion
- Message: “Repair. Recover. Rise.”
Active Older – Ski-Based Audience
- Cool tones with snowy scenes and energetic boomers
- Message: “Age is just a number. Ski your years.”
Back-End Infrastructure: Built for Scale
To ensure Liveyon’s success wasn’t just a launch moment—but a long-term win—we built out:
- A marketing accountability dashboard to track ROI and hold partners accountable
- A reorder system that could scale with the business and streamline operations
This allowed Liveyon to go from concept to a multi-million dollar brand in just one year.
The Takeaway: The Right Strategy Changes Everything
This case study is proof of what happens when the right team meets the right product—and builds a conversion foundation rooted in audience understanding.
A successful go-to-market strategy isn’t just about marketing. It’s about alignment, resonance, and execution. It’s the marriage of beautiful design, targeted messaging, and a scalable delivery system that builds a brand people trust and remember.